Taste of Hope 2017

Drs. Nirav & Neha Shah

Taste of Hope - 2017 - Honorees

Joseph Masciandaro, MA

Taste of Hope - 2017 - Honorees




Attitudes In Reverse® Offers Life-Saving Program for Businesses

PRINCETON, NEW JERSEY (September 7, 2017) – Studies have shown that when employers who invest in their employees’ health, both the workers and the businesses benefit significantly. Employees gain improved health and quality of life, higher energy levels and greater morale. Their employers benefit with increased productivity and greater loyalty from their staff, as well as considerably reduced healthcare costs.

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AIR™ Now Offers Life-Saving Education for Staff, as Well as Students!

AIR's Co-Founders, Tricia and Kurt Baker, are certified Youth Mental Health First Aid instructors.

Click here for more information about the Youth Mental Health First Aid training program.

Attitudes In Reverse® (AIR™) aims to save young people’s lives by educating them about mental health and suicide prevention.

In just over six years, AIR Heroes™ have visited schools in three states, and have presented to over 60,000 students. We have saved young lives through education. We will go anywhere we are invited, as long as we have the funding to go. Do YOU have a connection with a school and would like to bring a mental health and suicide prevention program to your students? Please let us know by contacting us. We are 100% volunteer! Not one of our AIR Heroes receives any salary for the work they do. Many invest their free time so they can help other people's children. If you would like to make a donation please visit our donation page OR mail check to Attitudes In Reverse, PO Box 3127, Princeton, NJ 08543. Thank you all for being a part of our important mission!

Attitudes In Reverse® Helps Colleges Comply with the Madison Holleran Suicide Prevention Act with Life-Saving Education

Suicide is the second leading cause of death among 10- to 24year-olds nationwide and the suicide rate in this age group in New Jersey increased by 14 percent from the three-year periods of 2011-2013 to 2012-2014. Attitudes In Reverse® (AIR™) aims to with colleges and universities throughout New Jersey to prevent suicides with its educational program for students, Coming Up for AIR™; its popular and powerful In Their Shoes™ exhibit; and Youth Mental Health First Aid training for faculty and staff. With AIR’s programs and the requirements of the Madison Holleran Suicide Prevention Act, entire campus communities will be well prepared to reduce suicide risk and address crises if and when they occur.

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Deepest Thanks and Gratitude to our Sponsors

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Deepest Thanks and Gratitude to our Vendors

Deepest Thanks and Gratitude to our Supporters

About AIR™

About AIR™

The mission of Attitudes In Reverse® (AIR™) is to educate society about mental health. People need to know that the best suicide prevention plan is a good mental health awareness program.



Each $2 donation permits AIR™ to present to one student. Will your $2 save a life? It just may. Please contribute what you can to help us Start THE Conversation™ and possibly save a life.

Presentations to Date

> 60,000


  • It is I who should be thanking you! The presentation brought a few students to Guidance, all of whom decided it was time to talk. We took it one step further with one senior girl who is having suicide ideations. She will be getting treatment immediately.

    Trenton School
  • During my time as Executive Director of the Governor’s Council on Mental Health Stigma, I personally witnessed the power of the AIR program, and its positive impact on young people. It was palpable, it was real, and there is no doubt in my mind that it made a difference in the lives of every participant, not just students, but parents and faculty as well.

    Celina Gray
    Acting Director of the NJ Governor's Council on Alcoholism & Drug Abuse; Former Executive Director of the NJ Governor's Council on Mental Health Stigma
  • Attitudes In Reverse® has provided our students with a most important resource. Due to the work of the AIR volunteers, our students know that they are not alone. They learn that the stigma associated with mental illness need not close them off from normal functioning….from happiness. There are people out there who will listen and help them when all seems lost. AIR tells them that they can…that they deserve the help they need.

    Mrs. Baker has related to me emails from our students thanking them for opening their eyes to the resources available, and perhaps more importantly, how to be that good listener for others. We hope to continue our relationship with AIR in the future for the benefit of our students.

    Michael Zapicchi
    Principal, West Windsor-Plainsboro High School North
  • AIR’s presentation in my high school building received overwhelming support from both faculty and students. Its message regarding erasing mental illness stigma and letting students know it’s okay to ask for help seemed to break down the barriers as several students came up after each presentation to ask for more information. Faculty members, including teachers, guidance counselors and administrators, have requested AIR to come back and present again. I look forward to continuing my relationship with AIR and helping our students get the support they need to achieve overall health and wellness.

    Julie Schick
    Director of Athletics, Health & Physical Education & Nurses at Perth Amboy Public Schools
  • The Attitudes in Reverse® Coming Up for AIR™ program highlighted some myths and facts about mental illness. The AIR presentation asked students to choose celebrities they felt had struggled with mental illness; the presentation then highlighted the successful paths and varied history of many famous people. Tricia Baker also told the students about the struggles they had witnessed within their own family; she shared their personal struggles with her son’s suicide, as well as others’ reactions to his passing away. This personal revelation touched a chord in many of the students and staff at Schor. Students appeared interested in the program and it brought to light concerns that encouraged the students to reach out to the counseling department.

    AIR’s presentation creates a comprehensive picture of mental health. AIR volunteers work to make sure that students are aware that many people struggle with mental illness and that there are many people to whom the students can reach out to ask for help. I think that this is a great presentation for 7th and 8th graders.

    Kaitlin G. Gonzales, Psy.M
    Behaviorist/School Psychologist Theodore Schor Middle School
  • I currently live in Macon, Georgia and teach psychology courses at a technical college. I hope to utilize my own passion for mental health advocacy by bringing the AIR program to Georgia. Each semester I tell my students about AIR, and some have shared with me their own personal stories in relation to AIR’s message. When students began to open up I felt first hand power of AIR’s message. My hope is that one day the AIR program will not only be in every state across the US, but also help people worldwide to understand the complications and pain of suicide and mental illness.

    Karen Jolley
    Masters in Family Studies, Mercer University Psychology; Professor, Central Georgia Technical College

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