Attitudes in Reverse®


Attitudes in Reverse® Upcoming Activities!


Youth Mental Health First Aid

Friday, March 29th from 6-9 p.m. & Saturday, March 30th from 9:00 a.m. to 2:30 p.m

AIR’s Co-Founders, Tricia and Kurt Baker, recently became certified Youth Mental Health First Aid instructors through the National Council for Behavioral Health. This nationally recognized program is endorsed by former First Lady Michelle Obama. Through this eight-hour training program, they will  teach adults how to recognize when students are experiencing mental health crises and the actions to take to effectively intervene, de-escalate the crises and refer the students to mental health professionals if needed. Click here for more information


AIR T-Shirt Design Concept Contest

Submissions are due Friday, March 29, 2019
See more information here

Lets Get TONEZ

 Attitudes in Reverse (AIR) plans inspirational concert with TONEz at Honor Ridge Academy

April 29th 1:30 pm

Click here or the image for more information.


8th Annual Miki & Friends 5k Walk & Run for AIR

Save the date  - Saturday, May 18, 2019.

Hope to see you there!


Special thanks to our last year sponsors: Bee Fit with Tracy, a website created by health coach Tracy Sipprelle; Fly High Coby, a nonprofit that share’s AIR’s mission; the law firms of Stark & Stark and Szaferman, Lakind, Blumstein & Blader, P.C.PerformCare New Jersey, a full-service behavioral health managed care company, supporting members in the public sector; Princeton Brain and Spine; and Iggy Bragg Design, Ltd.

Coming Up for AIR™ Student Presentation Program

The AIR™ student presentation is mental health education geared towards students, middle school through college age. It is a peer-led multi-modal presentation: PowerPoint, video, interactive discussion. It can be 45 to 60 minutes, depending upon class length, and can be offered during Physical Education, Health, Science, Studies/Humanities classes. The presentation can be delivered to individual classes, as well as a full auditorium of students. It is also available and recommended for Parent-Teacher-Student Associations and parent-only audiences. Click for more information



AIR™ Awareness Outreach

Attitudes In Reverse® volunteers attend many different types of events to help start conversations about good mental health. These can be college health fairs, local community events, state mental health conferences and Supernatural conventions. Since therapy dogs are involved in our non-profit, we often find ourselves at dog events, where people normally do not talk about mental health or suicide. Click for more information

Latest Updates :

  • Attitudes in Reverse seeks entries for 11th Annual Student T-Shirt Design Contest

    Attitudes in Reverse seeks entries for 11th Annual Student T-Shirt Design Contest

    PRINCETON, NEW JERSEY (February 19, 2019) – Attitudes In Reverse® (AIR™) proudly announces its 11th Annual T-Shirt Design Contest, which encourages students to submit creative ideas for communicating the importance of seeking help for mental health disorders. AIR is a Princeton, NJ based nonprofit organization dedicated to educating youth and adults about mental health, related disorders and suicide…Read More »
  • J. Robert Bratman, Esq., Joins AIR’s Board of Trustees

    J. Robert Bratman, Esq., Joins AIR’s Board of Trustees

    AIR is proud to welcome J. Robert Bratman, Esq., Shareholder, Stark & Stark, Attorneys at Law, and recent recipient of an AIR Champion of Hope Award to its Board of Trustees.   Rob Bratman is an expert Civil Trial Attorney certified by the Supreme Court of New Jersey and a member of Stark & Stark’s…Read More »
  • AIR Volunteer Secures $1,000 Grant from Penn Medicine

    AIR Volunteer Secures $1,000 Grant from Penn Medicine

      AIR sends many thanks to volunteer Marlene Sisti for securing a $1,000 grant for Coming Up for Air™ presentations from Penn Medicine CAREs.   Marlene is a medical technologist at Princeton University Hospital Plainsboro, which was recently acquired by Penn Medicine. She started volunteering for AIR after she and her dog Harley completed a…Read More »
  • AIR T-Shirt Design Contest Kind is the New Cool!

    AIR T-Shirt Design Contest Kind is the New Cool!

    Attitudes in Reverse is proud to continue its annual T-Shirt Design Concept Contest, which has been held every year since 2010. This year’s slogan is “Kind is the New Cool.” Students are invited to create T-Shirt design concepts that communicate AIR’s message about focusing on mental health along with all other aspects of our health…Read More »
  • Attitudes In Reverse® (AIR™) Honors Julie Schick as Partner in Hope

    Attitudes In Reverse® (AIR™) Honors Julie Schick as Partner in Hope

    Attitudes In Reverse® (AIR™), a Princeton-based nonprofit organization, will honor Julie Schick, K-8 Physical Education and Health Supervisor and Assistant Athletic Director at Piscataway Township Schools, with the Partner in Hope award during its third annual Taste of Hope fundraising event on October 30, 2018 from 6:00 to 10:00 p.m. at the Princeton Marriott at Forrestal, 100 College Road East, Princeton, NJ.…Read More »
About AIR™

About AIR™

The mission of Attitudes In Reverse® (AIR™) is to educate society about mental health. People need to know that the best suicide prevention plan is a good mental health awareness program.



Each $2 donation permits AIR™ to present to one student. Will your $2 save a life? It just may. Please contribute what you can to help us Start THE Conversation™ and possibly save a life.

Presentations to Date



  • It is I who should be thanking you! The presentation brought a few students to Guidance, all of whom decided it was time to talk. We took it one step further with one senior girl who is having suicide ideations. She will be getting treatment immediately.

    Trenton School
  • During my time as Executive Director of the Governor’s Council on Mental Health Stigma, I personally witnessed the power of the AIR program, and its positive impact on young people. It was palpable, it was real, and there is no doubt in my mind that it made a difference in the lives of every participant, not just students, but parents and faculty as well.

    Celina Gray
    Acting Director of the NJ Governor's Council on Alcoholism & Drug Abuse; Former Executive Director of the NJ Governor's Council on Mental Health Stigma
  • Attitudes In Reverse® has provided our students with a most important resource. Due to the work of the AIR volunteers, our students know that they are not alone. They learn that the stigma associated with mental illness need not close them off from normal functioning….from happiness. There are people out there who will listen and help them when all seems lost. AIR tells them that they can…that they deserve the help they need.

    Mrs. Baker has related to me emails from our students thanking them for opening their eyes to the resources available, and perhaps more importantly, how to be that good listener for others. We hope to continue our relationship with AIR in the future for the benefit of our students.

    Michael Zapicchi
    Principal, West Windsor-Plainsboro High School North
  • AIR’s presentation in my high school building received overwhelming support from both faculty and students. Its message regarding erasing mental illness stigma and letting students know it’s okay to ask for help seemed to break down the barriers as several students came up after each presentation to ask for more information. Faculty members, including teachers, guidance counselors and administrators, have requested AIR to come back and present again. I look forward to continuing my relationship with AIR and helping our students get the support they need to achieve overall health and wellness.

    Julie Schick
    Director of Athletics, Health & Physical Education & Nurses at Perth Amboy Public Schools
  • The Attitudes in Reverse® Coming Up for AIR™ program highlighted some myths and facts about mental illness. The AIR presentation asked students to choose celebrities they felt had struggled with mental illness; the presentation then highlighted the successful paths and varied history of many famous people. Tricia Baker also told the students about the struggles they had witnessed within their own family; she shared their personal struggles with her son’s suicide, as well as others’ reactions to his passing away. This personal revelation touched a chord in many of the students and staff at Schor. Students appeared interested in the program and it brought to light concerns that encouraged the students to reach out to the counseling department.

    AIR’s presentation creates a comprehensive picture of mental health. AIR volunteers work to make sure that students are aware that many people struggle with mental illness and that there are many people to whom the students can reach out to ask for help. I think that this is a great presentation for 7th and 8th graders.

    Kaitlin G. Gonzales, Psy.M
    Behaviorist/School Psychologist Theodore Schor Middle School
  • I currently live in Macon, Georgia and teach psychology courses at a technical college. I hope to utilize my own passion for mental health advocacy by bringing the AIR program to Georgia. Each semester I tell my students about AIR, and some have shared with me their own personal stories in relation to AIR’s message. When students began to open up I felt first hand power of AIR’s message. My hope is that one day the AIR program will not only be in every state across the US, but also help people worldwide to understand the complications and pain of suicide and mental illness.

    Karen Jolley
    Masters in Family Studies, Mercer University Psychology; Professor, Central Georgia Technical College

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