Attitudes in Reverse®



Attitudes in Reverse® Upcoming Activities!

Vote for our nominees for the American Humane Hero Dog Awards

This is a great way to raise money for A.I.R. Attitudes In Reverse - Student Suicide Prevention - Mental Health because American Humane will donate $2,500 to each of the seven finalist’s charity partners, and the American Hero Dog will win an additional $5,000 for their charity partner!

Voting ends 12pm Pacific Time on April 25. #americanherodog

Here are the pages for our nominees:

Miki —
Oliver — 
Windy -
Nomie - 
Shasta - 
Lily (NC) - 
Lily (NJ) - 
Sadie - 
Frankie - 
Apollo - 
Buck -

Vote Every Day through April 25th!

Share and Inform your friends!!!

AIR Is a Finalist for the People's Choice Award!

Your Votes Are Needed!

AIR Co-Founders Tricia and Kurt Baker have been selected by the Child Mind Institute as a finalist to receive the 2018 People's Choice Award!
We need your votes! 
Beginning March 7, 2018, please vote at
Please also ask your families, friends and colleagues to vote, too!
Thank you so much for your support!
The Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. Our teams work every day to deliver the highest standards of care, advance the science of the developing brain and empower parents, professionals and policymakers to support children when and where they need it most.

Share and Inform your friends!


People's Choice Award & Hero Dog Awards Daily Reminder! 

Daily E-mail Reminder to vote People's Choice Award & Hero Dog Awards!

Subscribe and inform your Friends and Family!!!

The winners of both of these contests will be determined by online voting, so your help is critical and greatly appreciated! 





PRINCETON, NEW JERSEY (September 7, 2017) – Studies have shown that when employers who invest in their employees’ health, both the workers and the businesses benefit significantly. Employees gain improved health and quality of life, higher energy levels and greater morale. Their employers benefit with increased productivity and greater loyalty from their staff, as well as considerably reduced healthcare costs.

(click here for more information)



AIR™ Now Offers Life-Saving Education for Staff, as Well as Students!

AIR's Co-Founders, Tricia and Kurt Baker, are certified Youth Mental Health First Aid instructors.

Click here for more information about the Youth Mental Health First Aid training program



Diamond Sponsor

Bronze Sponsor

About AIR™

About AIR™

The mission of Attitudes In Reverse® (AIR™) is to educate society about mental health. People need to know that the best suicide prevention plan is a good mental health awareness program.



Presentations to Date

> 63,000


  • It is I who should be thanking you! The presentation brought a few students to Guidance, all of whom decided it was time to talk. We took it one step further with one senior girl who is having suicide ideations. She will be getting treatment immediately.

    Trenton School
  • During my time as Executive Director of the Governor’s Council on Mental Health Stigma, I personally witnessed the power of the AIR program, and its positive impact on young people. It was palpable, it was real, and there is no doubt in my mind that it made a difference in the lives of every participant, not just students, but parents and faculty as well.

    Celina Gray
    Acting Director of the NJ Governor's Council on Alcoholism & Drug Abuse; Former Executive Director of the NJ Governor's Council on Mental Health Stigma
  • Attitudes In Reverse® has provided our students with a most important resource. Due to the work of the AIR volunteers, our students know that they are not alone. They learn that the stigma associated with mental illness need not close them off from normal functioning….from happiness. There are people out there who will listen and help them when all seems lost. AIR tells them that they can…that they deserve the help they need.

    Mrs. Baker has related to me emails from our students thanking them for opening their eyes to the resources available, and perhaps more importantly, how to be that good listener for others. We hope to continue our relationship with AIR in the future for the benefit of our students.

    Michael Zapicchi
    Principal, West Windsor-Plainsboro High School North
  • AIR’s presentation in my high school building received overwhelming support from both faculty and students. Its message regarding erasing mental illness stigma and letting students know it’s okay to ask for help seemed to break down the barriers as several students came up after each presentation to ask for more information. Faculty members, including teachers, guidance counselors and administrators, have requested AIR to come back and present again. I look forward to continuing my relationship with AIR and helping our students get the support they need to achieve overall health and wellness.

    Julie Schick
    Director of Athletics, Health & Physical Education & Nurses at Perth Amboy Public Schools
  • The Attitudes in Reverse® Coming Up for AIR™ program highlighted some myths and facts about mental illness. The AIR presentation asked students to choose celebrities they felt had struggled with mental illness; the presentation then highlighted the successful paths and varied history of many famous people. Tricia Baker also told the students about the struggles they had witnessed within their own family; she shared their personal struggles with her son’s suicide, as well as others’ reactions to his passing away. This personal revelation touched a chord in many of the students and staff at Schor. Students appeared interested in the program and it brought to light concerns that encouraged the students to reach out to the counseling department.

    AIR’s presentation creates a comprehensive picture of mental health. AIR volunteers work to make sure that students are aware that many people struggle with mental illness and that there are many people to whom the students can reach out to ask for help. I think that this is a great presentation for 7th and 8th graders.

    Kaitlin G. Gonzales, Psy.M
    Behaviorist/School Psychologist Theodore Schor Middle School
  • I currently live in Macon, Georgia and teach psychology courses at a technical college. I hope to utilize my own passion for mental health advocacy by bringing the AIR program to Georgia. Each semester I tell my students about AIR, and some have shared with me their own personal stories in relation to AIR’s message. When students began to open up I felt first hand power of AIR’s message. My hope is that one day the AIR program will not only be in every state across the US, but also help people worldwide to understand the complications and pain of suicide and mental illness.

    Karen Jolley
    Masters in Family Studies, Mercer University Psychology; Professor, Central Georgia Technical College

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